Lindsay is talking all about Pinterest which is a fantastic way to market your business FOR FREE! Which I mean, who doesn't love free?!
When I asked Lindsay which platform gave her the most traffic and growth to her business Pinterest or instagram, she said Pinterest hands down! Here are some stats on why YOU need to be using pinterest:
Pinterest has more than 320 Million active users
71% of those people are women
47% of users log in specifically to shop
70% of users say that information (including ads) on Pinterest are helpful
the lifespan of a pin can be up to 3,000 days
So girl, let's learn how to start using Pinterest!
SEO & KEYWORDS
You need to know first that Pinterest is a search engine just like Google or Youtube. So having SEO and Keywords need to be searchable words that people people would go to Pinterest and type in.
Take some time to type in words that you think are related to your business IN the Pinterest search bar and it will generate key words for you. Write down all the keywords you want to use.
Switch to a business account
Claim your website
Have a clear picture of you
Your "I help" statement
Call to action
Start your Pinterest account with at least 10 boards with 10 pins. Make sure it's a mix of business and other things you like, like home decor, food etc
Name your boards a specific, simple name with keywords. Don't name it a cute and clever name, no one will find it
Write your description
PINS: Try to create 5 pins per piece of content you create, like a blog post, podcast etc. Precreate a few templates in Canva so all you have to do is plug in the information.
A few different types of pins are: A quote pin, audiogram or video, blog post title pin, infographic.
Make sure each pin has:
High quality photo (if you have a photo on it)
2 easy to read fonts
Put your website directly ON the pin graphic
You want to be posting to Pinterest about 20 pins a day. If that seems overwhelming then girl, you'll want/need Tailwind which is a scheduling app that is AMAZING!
Also, a rule that Lindsay does that makes creating content so much easier is breaking the content down into 3 pieces of content. 1/3 - of your own content
1/3 - content that is already on Pinterest
1/3 - content you're bringing to Pinterest (like from Target or any site you're on)
LINKS MENTIONED: Operation Underground Railroad Signs of Trafficking Training Course
Get a free month of Tailwind Plus >>HERE<<
P.S. If you're ready to learn more about Human Trafficking here are some Instagram Accounts I recommend following and a documentary on Amazon that is a must watch!
Documentary - Operation Toussaint
Disclosure: Some of these links are affiliate links which means when you click the link to purchase somethinge, it won't cost you more but I may receive a commission for sharing this with you.