Jodi is a earing designer who went from selling at craft shows and one monthly Facebook Live a month, to no more craft shows and ALL online.
Even with this pivot, Jodi has had her most successful months by only using Facebook Live and today she's going to share some of her tips & tricks so you can do the same!
Let's dive in and get Jodi's tips on how to sell our products using Facebook Live
#1 GO TO YOUR CUSTOMERS
Customers used to be able to go to your store, craftshow etc, but now we can't. So it's time to go to your customer, and one of the best ways is with Facebook Live. Women are craving connection and normal life. So throw a party, get consistent, have fun, and sell!
Even if you just make one sell, that's more than you would have made otherwise.
"A lot of creatives have imposter syndrome around their products, pricing and owning that what they are making and charging what it's worth.
Like, you don't have to apologize for charging what your products are worth."
#2 GET YOUR CUSTOMERS TO SHARE
Jodi goes live on her Facebook Business page. As soon as Jodi goes live, she has her customers who are live with her to share on their page what they are watching, and then they are entered in a drawing to win a pair of earings.
#3 HOW TO TALK ABOUT YOUR PRODUCT ON FACEBOOK LIVES
During your Facebook Live you have to talk about your product since they can't feel it and touch it. Even in person, you have to tell people what your product is and how to use it and in the podcast she gave an amazing story of why that's so important.
Jodi's list of things to talk about:
-Weight & Size
-Texture -What to use it for (give as many examples as you can)
-Share how other customers are using it (are they giving it as gifts? keeping it for themselves? How do they use it?)
"People aren't just buying products right now, they're buying JOY!"
#4 BONUS: THE AFTER PARTY
One idea that I just LOVED, was after Jodi's sells all of her products, she stays on the live and designs new earings and asks the ladies for their input on material, size etc and just girl chat away. Jodi said that sometimes they will stay on live with her till 3am because they are craving community!
CONNECT WITH JODI Instagram
P.S. Are you subscribed to my podcast? If not, go subscribe HERE! I don't want you to miss out! I’m adding a bunch of bonus episodes to the mix and you might miss them if you are not subscribed.
You are confident, successful and have so much potential. You got this, girl!